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Sasha Strauss

CEO & Founder at Innovation Protocol


Sasha consults as Managing Director and founder of Innovation Protocol (2006), an award-winning brand strategy consultancy with 25 employees in Los Angeles, San Francisco, and New York City. Sample clients include ADP, Amgen, Disney, Medtronic, PayPal, Universal Studios Hollywood, Stanford and Notre Dame Universities, Homeboy Industries, The Catholic Church, and The Jewish Federation.

Sasha’s talk dives into how we, as brand stewards, have been given the awesome responsibility and opportunity to create customer connections, and that we must honor and cherish that privilege by showing up with optimism and pro-innovation.